Frankfurt, March 28th, 2007 - Reinforcement for the Professional Range: with immediate effect the Professional Range, created in September 2006, has been broadened to include high performance energy cells for the electronics and phone power segments. In addition to the photo/video, MP3 and digital fields the expanded range will thus also cover the entire hi-tech sector – including DECT telephones or car alarms. “The aim of the Professional brand is to create a flexible and, above all, complete range for sophisticated hi-tech appliances used on a daily basis for trade and consumers,” explains Manuela Jagemann, International Brand Manager Photo/Video and Special Batteries at Varta. “The integration of electronics coin cells and phone power rechargeable batteries is the next step on this road.”

System Phone Power

Regardless which cordless phone – the flexible phone power rechargeable batteries and phone power packs offer the right amount of energy for almost all brands and models. Individually adjusted to be suitable for the corresponding telephone and thanks to their sophisticated cell technology and high cyclic loading there is no loss in capacity, even after years of use. Varta Professional Phone Power stands for premium energy in the growing DECT telephone market.

System Electronics

Varta has merged all lithium, silver-oxide and alkaline coin batteries under the Electronics category. Predestined for calculators, remote controls and small medical appliances the compact energy cells provide power for a comprehensive and diverse range of small digital appliances.

Flexible range for retail clients

Not only consumers but also the retail branch will welcome the expansion of the VARTA Professional range. Because, in the final analysis, they will be the ones profiting – particularly from the advantages of the large but transparent range. No matter whether wholesaler or specialist retailer: the flexible portfolio enables the retailer to select easily and exactly those items matching the range of products he has on offer – and also to place them perfectly. Professional provides additional purchase impulses – not only in the MP3 player segment but also in the DECT telephone sector – and its visual appearance fits perfectly into any technically dominated environment. “In Professional Varta has united know-how and decades of experience in one product range. And, in the final analysis, everyone benefits from this,” says Manuela Jagemann.

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